Coffee & TV’s design and animation departments were tasked by M&C Saatchi to create a fun, satirical advert for Dreams new Sleep Motion bed.

The CG and post production within the campaign was directed by Coffee & TV’s Head of Design, Steve Waugh, who commented: “The idea was for the viewer to initially assume they were watching a glossy and slick ad for a phone, but then gradually become aware the ad was actually for a bed and new sleep technology.”

The commercial is a blend of live action shots and animated elements meticulously crafted in C4D. The 3D bed was built using Maya, Zbrush and Substance Painter.