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The Shadybug

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For our fourth animated commercial with creative agency Selmore for ASN Bank, we played with scale and comedy to tell a serious message about banking.

This particular shady bug is a tiny dictator who uses an army of beetles to bulldoze trees and dragonflies as helicopters to go to war. But when the little leader knocks on ASN Bank’s door to pay for his plans, the sustainability-focused bank keeps it shut.

Vincent Lammers, Creative Director & Partner, Ambassadors explains: “Revisiting the world we created for ASN Bank is always a pleasure, and just as with The PVC-Horse where we go underwater, we wanted to show a different side to the fable forest. This time it’s about playing with scale to bring a totally different, macro perspective.


Account Managers: Lucinda Rosheuvel, Anja Froeling

Agency Executive Producer: Hanneke Kampschreur

Agency Producer: Jorieke de Jong

Creative Director: Diederick Hillenius

Creatives: Sam de Greef, Hannah Mulder 


Directed by: Ambassadors

Creative Director: Vincent Lammers

Art Director: Nick Groeneveld

Producer: Bo Kops

Artist Manager: Marissa Zandvliet

Sound Producer: Zoë de Regt

DOP: Floris van der Lee

Production Design: Gatze Zonneveld

Editor: Oscar Marmelstein

Junior Editor: Bram Koopmans

Colorist: Koert van der Ploeg

VFX Supervisor: Stephen Pepper

2D Artists: Stephen Pepper, Melissa van het Spijker, Jeremy Verf, Peter van Rij

3D Supervisor: Ivor Ribeiro da Silva

3D Artists: Ivor Ribeiro da Silva, Alexander van Buggenum, Jeroen Hoolmans, Charlotte Vallet, Sjoerd de Greef, Robin van As, Jonathan Krijgsman, Jeroen Cloosterman, Ralph Meijer

3D AnimatIon: Nick Groeneveld

Layout & Storyboard: Rachelle Slingerland, Nick Groeneveld

Character Design: Nick Groeneveld, Maureen van der Hout, Iris van den Akker, Rachelle Slingerland

Sound Designer: Rens Pluijm

Composer: Sebastiaan Roestenburg

Genres: Animation, Music & Sound Design, Comedy, Storytelling

Categories: Banking, Finance

Ambassadors, 2 years ago