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Microsoft in Education Increasing Engagement In Just One Hour

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Increasing Engagement In Just One Hour

The Challenge

How could Microsoft in Education add value by sharing inspiration, ideas and best practices with educators all over the globe?

The Insight

When students have questions, they know where to go. They ask their teachers. But when teachers have a question? It turns out they look to other teachers, too.

The Solution

We’re helping Microsoft connect educators and administrators all over the world to share questions, answers, best practices and ideas in an intense, rapid-fire, hour-long TweetMeet every month. And we’ve got the social media blisters to prove it.

The Results

60 Countries participated

50 Different languages

Average of 63% increase in Microsoft Edu brand mentions on TweetMeet days

New Honor Society, 1 year ago