Helluva Good! Launching A Snackable Product

Turning a commodity product into a flavor-forward brand

The Challenge

Heluva Good needed help getting its new line of naturally-aged cheeses to stand out to a broader and younger audience in a crowded commodity market.

The Insight

Millennials place more value on point-of-view than point-of-difference.

The Solution

We established a brand positioning with a clear point-of-view: That you can never be too dramatic in your love of flavor. That message came to life through a series of overly-dramatic digital films and snackable content that humanized the products and helped the brand stand out in a saturated market.

The Results

100MM+ Impressions in the 10 key growth markets

Drove the strongest CPM to date

“The New Honor Society team shows such passion and love for our brand and it pours from them every time I talk with them. Everyone on the team that has touched this brand has done so in such a beautiful, authentic way and their talents are beyond words. I’m truly honored and blessed to have such an amazing partnership with this agency team.”

Cara Nackers | Brand Manager, Schreiber Foods