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Microsoft Skype-a-Thon


Growing A Brand By Opening Hearts and Minds

The Challenge

While Skype had been adopted by 33% of households globally, it wasn’t being used to its full potential to enrich learning experiences in the classroom.

The Insight

Children begin to demonstrate bias as young as age three, but early exposure to diverse people, cultures, and ideas can prevent and even reverse this.

The Solution

We invited educators from around the world to participate in Skype-a-Thon, a global digital event that leveraged Skype to knock down the four walls of their classrooms and connect with others around the world. For 48 hours, students became the teachers, sharing a part of their own culture with fellow students across countries and continents. Along the way, they tracked their miles and shared via social media.

We sponsored their virtual miles travelled during the event, allowing every student who participated to actively raise funds for the education of children-in-need through our partnership with

The Results

102 Countries Participated

10.2MM Social Impressions

100K+ Social Engagements

Raised the funds needed to educate up to

35,000 children in need in WE Villages 

“New Honor Society is a true extension of my marketing team. They respond quickly to our global needs with strategic approaches that elevate Microsoft to a trusted partner.”

JASON COCKRUM | Director of Marketing Education

New Honor Society, 3 years ago