Before The Jump
This stirring and emotive 90 second television commercial celebrates the contribution of grass roots racing industry participants across Australia. Shot on 16mm film in black and white, the film takes viewers inside the real life of participants from the three codes of racing during all hours of the day as they strive for success on the track. It celebrates the unsung heroes, hard work, early starts, heart break and hope which is the reality of the Australian racing industry. These are real people, unadorned, doing what they love.
We are 13CO (also known as //Thirteen & Co) – an Australasian collective of filmmakers, a creative projects company.
We embrace great creative – the power of the idea.
We use storytelling and technology to make interesting content
– commercials, films, television and digital.
We embrace a new model of production to hijack the conversation
– we do more with less.
We were established in 2015, but we have over 25 years of combined agency and production experience across the worlds of advertising, television, and innovation.
We are 13CO.