Before The Jump

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This stirring and emotive 90 second television commercial celebrates the contribution of grass roots racing industry participants across Australia. Shot on 16mm film in black and white, the film takes viewers inside the real life of participants from the three codes of racing during all hours of the day as they strive for success on the track. It celebrates the unsung heroes, hard work, early starts, heart break and hope which is the reality of the Australian racing industry. These are real people, unadorned, doing what they love.


Advertiser: TAB

Creative Agency

Creative Agency: M&C Saatchi, Sydney

Chief Creative Officer: Cam Blackley

Creative Director: Guy Futcher

Writer: Cam Blackley

Agency Producer: Carolyn Starkey

Production Company

Production Company: //Thirteen & Co

Director: Patrick Fileti

Producer: Warren Kuening

Executive Producer: Charity Downing

Executive Producer: Roy De Giorgio


Editors: Fileti & Kelly Perry

Colourist: Andy Clarkson

Post Company: White Chocolate


Composer: Daniel McCormick


Sound Company: Rumble Studios

Genres: Documentary

Categories: Gambling, Sports and Leisure

13CO, 10 months ago