Join the Meltdown
Earlier this year, BURGER KING® UK came to us with a huge ambition: to take a firmer stand on plastic waste and no longer serve plastic toys with its kids meals.
We saw an opportunity to create a movement that everyone could get behind and that families would want to engage with. So, we came up with a simple idea, inspired by BURGER KING® 's irreverent spirit: melt down all plastic meal toys and transform them for good.
With toy amnesty bins popping up in 500+ restaurants across the UK and an estimated 320 tonnes of plastic expected to be saved annually, it’s also one we hope to feel the results of in the months (not to mention years) to come.
To join the campaign yourself, head to https://bit.ly/2lTkMWR
Jones Knowles Ritchie is a design-led creative company.
Founded in 1990, we are over 300 strong with offices in London, New York and Shanghai.
We offer design and strategy teams working hand in hand across our offices to ensure clear and relevant market knowledge as well as a full raft of services from trends to innovation; and from Visual Brand Identity to brand architecture review.