Everything Gets Better

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ParticipACTION is a Canadian non-profit that encourages physical activity. Studies show 83% of the nation believes physical inactivity is a more serious issue than alcohol and tobacco, yet 8 in 10 adults don’t meet minimum activity requirements for health. With a physical activity crisis in the country ParticipACTION launched “Everything gets better when you get active”. The campaign combined a fun, approachable look, that showed all the unexpected and surprising benefits of physical activity.


Advertiser: ParticipACTION

Clients: Rebecca Jones, Alison Carruthers, Shauna Pichosky

Creative Agency

Creative Agency: Zulu Alpha Kilo

Chief Creative Officer: Zak Mroueh

Creative Director: Catherine Allen, Ian Simpson

Art Director: Manali Kulkarni

Writer: Dylan Verwey

Strategist: Heather Segal

Studio Artist: Anna Harju, Brandon Dyson

Account Team: Robyn Morrissey, Lauren Boultwood

Media Agency

Media Agency: Cossette

Media Team: Urooj Fatima, Mary Lamposa, Jenny Martin, Erica Goldfarb

Zulu Alpha Kilo, 6 months ago