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Hot Shave

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Sore throats can pop up whenever and wherever. So, ahead of this cold and flu season, a new campaign is encouraging Canadians to gargle with Betadine the moment they feel that all-too-familiar itch in their throat. From television to digital to social, the campaign features people gratuitously gargling with Betadine in variety of scenarios, no matter the awkwardness. And, coincidentally, Betadine is also available in spray.


Advertiser: Avrio Health Canada

Creative Agency

Creative Agency: Zulu Alpha Kilo

Art Director: Kevin Sato, Gail Pak

Writer: Vinay Parmar, Irfan Khan

Strategist: Heather Segal, Michael Szego

Chief Creative Officer: Zak Mroueh

Executive Creative Director: Patrick Scissons

Agency Producer: Jac Benoit

Account Team: David Tremblay

Media Agency

Media Agency: Cairns Oneil

Media Agency Planner: Rebecca Shropshire, Trish Irwin

Production Company

Production Company: Soft Citizen

Director: The Perlorian Brothers

Producer: Marrie Wasson

Director of Photography: Kris Belchevski

Casting Director: Shasta Lutz – Jigsaw Casting

Post Production / VFX

Post Production Company: Zulubot / Alter Ego

Compositor / Online: Darren Achim

Animation: Ed Deng

Colourist: Wade Odlum


Music Company: enter name

Composer: enter name


Sound Company: Pirate Toronto

Audio Director: Tom Eymundson

Producer: Joanne Uyeyama

Clients: Sheryl Willison, Ryan Brown, Rhea Rousseau

Zulu Alpha Kilo, 3 years ago