#KeepLivingCoral

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For 2019 Pantone picked Living Coral as the Color of the Year. But corals are in real danger: the world has already lost about 50% of coral reefs that play crucial role in maintaining healthy marine ecosystems.

Inspired by Pantone's colour choice our poster campaign recreated Pantone’s Living Coral visual, using garbage taken from the oceans: a contradiction that exposes the ugly truth.

The campaign became an online phenomenon. It was featured in the most important news portals and online magazines, with 12,8 M people reached, 760% rise in mentions and 137% rise in brand interaction.

CLIENT

ADVERTISER: WWF Hungary

HEAD OF MARKETING AND COMMUNICATION: Alexa Antal

CREATIVE AGENCY

CREATIVE AGENCY: White Rabbit Budapest

CHIEF CREATIVE OFFICER: Istvan Bracsok, Levente Kovacs

ART DIRECTOR: Paolo Gatti

SENIOR ART DIRECTOR: Marcos Mendes Tanaka

SENIOR WRITER: Andre Nunes Bueno

WRITER: Adam Lenart

DIRECTOR OF PHOTOGRAPHY: Bruin Feskens

PHOTOGRAPHER: Thirza Schaap

CLIENT SERVICE DIRECTOR: Levente Balint

ACCOUNT DIRECTOR: Beata Stumpf

ACCOUNT MANAGER: Lilla Katona

DIGITAL ACCOUNT EXECUTIVE: Borbala Tumo

PRODUCTION COMPANY

PRODUCTION COMPANY: Floss Creatives

Categories: Awareness, Corporate, Social and PSAs

White Rabbit Budapest, 9 months ago