George At Asda - The Power of Play
As part of George At Asda's wider Back to School campaign ‘Built for their Imagination,’ which raises awareness around the power of play with Children In Need, Be The Fox worked with creative agency MOFILM to design and produce an emotive social experiment film that captures the positive difference play makes in a child’s life.
Directed by Be The Fox’s Joe Large, the short film inspires and encourages parents to play with their children in a time where this is less frequent than previous generations.
The filmed experiment, which featured across Asda and Children In Need’s digital, website and social channels, encouraged parents to embrace the joy of play by seeing it through the eyes and imagination of their children.
Be The Fox is an award-winning creative agency that tells stories with a beating heart.
We combine editorial expertise with high-end production values to make quality films built on compelling narratives for digital, social and TV.
We know how to find stories that audiences care about and to tell them with heart. Through our storytelling craft and production expertise, our films are authentic, compelling and memorable, helping brands get closer to their audiences and remain culturally relevant.
Our talented team is made up of award-winning directors, producers, DOPs, editors and animators with experience across social and digital content, film and TV, as well as genres and sectors including drama, documentary, comedy, sport, influencer, FMCG, travel, tech and automotive. We're at home with nimble run-and-gun filming as we are with large scale complex productions with dozens of crew.