Towing A Million

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Chrome is proud to present our latest work for Ford, showing the All-Electric F-150 Prototype truck towing over 1 million pounds, 4x heavier than any other recorded tow. Within 24 hours the video reached nearly 1 million views on YouTube, with strong media coverage across multiple online publications and social media. 

The film was picked up with editorial from:

WIRED (10.4M followers)

USA TODAY (3.8M followers)

Business Insider (2.6M followers)

The Verge (2.5M followers)

Engadget (2.4M followers)

CNN Business (1.8M followers)

And the following lede appeared in the print edition of USA Today:

Ford F-150 EV pickup prototype tows more than 1 million pounds: 

The Ford F-150, America's best-selling pickup, is going electric. On Tuesday, Ford released a video demonstration that featured the body of the automaker's 2019 F-150 with guts from its future all-electric vehicle. During the presentation, the mashup EV managed to pull 10 railcars a total distance of 1,000 feet. The double-decker trains housed 42 full-scale F-150s for a total combined weight of well over a million pounds, Ford says. “What we’re trying to show is the benefits of that instant torque from that electric motor,” said Linda Zhang, chief engineer of the F-150. “The electrified F-150 will be able to add new possibilities that are only possible with an electric motor.”

Client

Advertiser: Ford

Creative Agency

Creative Agency: Chrome Productions

Production Company

Production Company: Chrome Productions

Director: Rob Kaplan

Exec Producer: Joel Mishcon

Senior Producer: Angus Elliott, Mark Wilson

Creative Director: Stephen Parker, John Sutcliffe

Production Manager: Matt Diegan

Director of Photography: Luke Palmer

Production Assistant: Jamie White

Exec Producer (Canada): Jonathan Dueck

Production Manager (Canada): Keren Jackman

Post Production

Post Production Company: Chrome Productions

Senior Editor: Alessandro Dordoni

Head of Post Production: Ben Turze

Post Production Co-ordinator: Mimi Thomas

Post Production Technician: Joel Ogden

Motion Graphics: Andrew Cardy

Sound Design and Mix: Alessandro Dordoni

VFX

VFX Company: JAMVFX

Colour Grading

Colour grading company: CHEAT

Colourist: Tim Smith

Chrome Productions, 9 months ago