Towing A Million

Chrome is proud to present our latest work for Ford, showing the All-Electric F-150 Prototype truck towing over 1 million pounds, 4x heavier than any other recorded tow. Within 24 hours the video reached nearly 1 million views on YouTube, with strong media coverage across multiple online publications and social media. 

The film was picked up with editorial from:

WIRED (10.4M followers)

USA TODAY (3.8M followers)

Business Insider (2.6M followers)

The Verge (2.5M followers)

Engadget (2.4M followers)

CNN Business (1.8M followers)

And the following lede appeared in the print edition of USA Today:

Ford F-150 EV pickup prototype tows more than 1 million pounds: 

The Ford F-150, America's best-selling pickup, is going electric. On Tuesday, Ford released a video demonstration that featured the body of the automaker's 2019 F-150 with guts from its future all-electric vehicle. During the presentation, the mashup EV managed to pull 10 railcars a total distance of 1,000 feet. The double-decker trains housed 42 full-scale F-150s for a total combined weight of well over a million pounds, Ford says. “What we’re trying to show is the benefits of that instant torque from that electric motor,” said Linda Zhang, chief engineer of the F-150. “The electrified F-150 will be able to add new possibilities that are only possible with an electric motor.”