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For 2019 Pantone picked Living Coral as the Color of the Year. But corals are in real danger: the world has already lost about 50% of coral reefs that play crucial role in maintaining healthy marine ecosystems.

Inspired by Pantone's colour choice our poster campaign recreated Pantone’s Living Coral visual, using garbage taken from the oceans: a contradiction that exposes the ugly truth.

The campaign became an online phenomenon. It was featured in the most important news portals and online magazines, with 12,8 M people reached, 760% rise in mentions and 137% rise in brand interaction.


Advertiser: WWF Hungary

Head of Marketing and communication: Alexa Antal


Creative Agency: White Rabbit Budapest

Chief Creative Officer: Istvan Bracsok, Levente Kovacs

Art Director: Paolo Gatti

Senior Art Director: Marcos Mendes Tanaka

Senior writer: Andre Nunes Bueno

writer: Adam Lenart

director of photography: Bruin Feskens

Photographer: Thirza Schaap

client service director: Levente Balint

account director: Beata Stumpf

account manager: Lilla Katona

Digital account Executive: Borbala Tumo

Production Company

Production Company: Floss Creatives

Genres: Tabletop, Storytelling

Categories: Awareness, Corporate, Social and PSAs

White Rabbit Budapest, 2 years ago