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World’s Worst RFP

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The World’s Worst RFP takes aim at one of the most contentious and archaic practises in advertising: the agency pitch. It aims to hammer home the point that pitching is a huge waste of time, energy and money.

Inspired by post-game media scrums in professional sports, the tragicomic film features the client responsible for the RFP, as well as the so-called "winners" and "losers" addressing a throng of reporters at a press conference. It would truly be sad if it weren't so funny. Or perhaps it's the other way around.

The video was accompanied by a thought-leadership piece at where consolidated observations about the pitch process were listed. Clients, agencies, pitch consultants and other industry players are invited to add to the list by using #smarterpitch.


Advertiser: Zulu Alpha Kilo

Brand: Zulu Alpha Kilo

Production Company

Production Company: Zulubot

DOP: James Klopkp & Nathanael Chadwick

Executive Producer: Zak Mroueh

Colourist: Connor Fisher


Sound Company: Zulubot

Sound Engineer: Stephen Stepanic

Creative Agency

Creative Agency: Zulu Alpha Kilo

Creative Director: Zak Mroueh

Producer: Bette Minott / Christina Hill

CD/Art Director: Rodger Eyre

CD/Writer: Gerald Kugler

Account Team: Violet Karbalaei

Categories: Corporate, Social and PSAs

Zulu Alpha Kilo, 2 years ago