Say No To Spec

 15 Add to collection

Agencies have been doing “spec creative” in pitches since the Mad Men era. But what happens when you ask people in other industries for spec work? Zulu Alpha Kilo decided to find out. From shopkeepers to professionals, participants had no idea what was about to be asked of them. The resulting film skewers the notion of pitch work while proposing to the ad industry: it’s time to do things differently. After the film’s release, it sparked a worldwide debate over the value of doing spec work. It was featured in publications from the UK to India and translated into Polish, German, Spanish, Chinese and Thai. 


Advertiser: Zulu Alpha Kilo

Brand: Zulu Alpha Kilo

Post Production / VFX

Colourist: Roslyn Di Sisto/Smith


Sound Company: Zulubot

Sound Engineer: Stephen Stepanic

ADR Mixer: Ian Reynolds


Casting Director: Shasta Lutz

Creative Agency

Creative Agency: Zulu Alpha Kilo

Copywriter: Nick Doerr

Art Director: Guilherme Bermejo

Producer: Tara Handley/Daniel Kaplan

Creative Director: Zak Mroueh

Production Company

Production Company: Zulubot

Director: Zak Mroueh

DOP: Albert Huh/Alex Oktan


Edit Company: Zulubot

Editor: Mike Headford

Categories: Corporate, Social and PSAs

Zulu Alpha Kilo, 10 months ago