Beyond The Label

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Advertiser: National Council of Social Service

Brand: Public Education; Not-for-Profit

Media Agency

Media Agency: IPG Mediabrands (UM)

Account Director: Fiona Sim

Media Planner: Clara Lee

Social Media Strategist: Nor’Huda Abidin

Production Company

Production Company: Reel Loco Productions

Producer: Ong Yi Jie

Executive Producer: Josephine Pang

DOP: Jack Chen


Composer: Dan Phillipson

Music Company: PremiumBeat


Sound Company: Neon Sound

Producer: Michelle Tsao

Sound Engineer: Matthew Koh

Creative Agency

Creative Agency: McCann Worldgroup Singapore

Copywriter: Preet Kaur

Art Director: Adrian Loo

Planner: Judd Labarthe

Creative Director: Alfred Wee

Director: Clayton Lai

Regional Account Director: Fathrul Fazakir

Account Executive: Clarissa Choo

CEO: Nicholas Handel

McCann Asia Pacific, 10 months ago