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The Will

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Advertiser: Unilever

Brand: Magnum

Production Company

Production Company: Proppa/BaconX

Executive Producer: Pablo Martinez

Director: Martin Werner


Music Supervision: Big Sync Music

Composer: Snoh Aalegra - Nothing Burns Like The Cold ft. Vince Staples

Creative Agency

Creative Agency: LOLA MullenLowe Madrid

Copywriter: Luis Giraldo

Art Director: Felipe Antonioli, Camilo Jiménez

Strategist: Lucas Rodriguez

Producer: Felipe Calvino, Diego Baltazar

Executive Creative Director: Tomás Ostiglia, Pancho Cassis

Chief Creative Officer: Chacho Puebla

Creative Director: Saulo Rocha, André Toledo

Head of Art: Fabio Brigido

Head of Innovation: Fred Bosch

Global Business Lead: Tom Elliston

Account Executive: Flora Bell

MullenLowe EMEA, 2 years ago