New Balance Football - #UNREAL
New Balance Football yesterday launched its latest brand film, created in partnership with their retained Global creative agency, ZAK.
Under the banner #UNREAL, the film tells of the meteoric rise of one of the world’s most prolific goal scorers, Sadio Mané. From his very humble beginnings; turning up to training without boots in Senegal, to moving to Europe (without his mum’s permission) for regular club football; he’s now established himself within the global football elite* – a truly unreal story, told through the voice of Sadio and our aspiring young audience – helping to land the point that we’re all on our own remarkable journeys.
The film is being distributed across Sadio’s and New Balance Football’s social channels as a lead-in to a wider product-led campaign for H2 2019.
*
2018/19 Premier League Golden Boot winner
2018/19 Champion’s League winner
2019 Ballon D’or nominee
2019 African Cup of Nation’s finalist
2019 African Play of the Year nominee
About Us
We are ZAK, an independent creative agency with a singular focus.
We create big brand ideas that engage under 30s.
We work with ambitious brands that need to be relevant in the rapidly shifting world of culture, media, technology and consumer attitude. Brands who can’t afford to miss the mark with their most important audience.
Our Culture
We are an honest, down to earth team and we wouldn’t have it any other way. We work hard, we collaborate and we deliver. We do all of that because we seek out and work with the best talent. We aren’t all work, work, work though. We make sure we have fun along the way. If we didn’t, we wouldn’t be half as good at what we do. We like to mix it up. We are as happy down the local as we are trying something a little bit different, like fighting zombies, flying down mountains, partying in Paris or using the force at Secret Cinema. And that’s just for starters. If this sounds a bit like you, say hello…