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Champion X London Youth - T-Shirts

27/08/2019
Production Agency
London, UK
21
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Agency / Creative
Production
Post Production / VFX
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Champion created a capsule collection of t-shirts as part of a new campaign with charity London Youth to fight negative stereotypes against young people.

The ‘Labels’ collection is inspired by the personal stories of five young people who turned to youth clubs and organisations to overcome stereotypes such as being dangerous, anti-social, irresponsible or selfish.


About Tag

Tag is the leading end-to-end global creative production and sourcing partner for the media world. We energise and amplify the world’s biggest brands and have done for over 40 years and we are creative collaborators at scale. 

As the only end to end content production partner that spans across the entire customer journey (everything from moving image to the physical shelf or to the virtual basket), we connect communications to commerce.   

With our deep understanding of how each channel works, we accelerate business performance by improving the path to purchase and by helping imagine great ideas and creativity.    

As the world leader in this field, we have an unrivalled global presence as well as a versatile range of service models – ranging from fully in-house to off-shore and a variety of hybrid models. 

At Tag, our people make us exceptional. If you believe that the combination of different ideas, experiences, backgrounds and skillsets create a great place to work, then you belong here. We believe it and even our clients tell us that it is the creativity, flexibility and drive of our diverse workforce that sets us apart.

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