Smoke & Mirrors
10 months ago
Champion created a capsule collection of t-shirts as part of a new campaign with charity London Youth to fight negative stereotypes against young people.
The ‘Labels’ collection is inspired by the personal stories of five young people who turned to youth clubs and organisations to overcome stereotypes such as being dangerous, anti-social, irresponsible or selfish.
Director: James Pearson Howes
Photographer : James Pearson Howes
Retoucher: Simon Goold
Creative Agency: The Corner
Categories: Clothing and Fashion, Day WearSmoke & Mirrors, 10 months ago