Post-it 'Think Loud' Campaign

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Working with Venables Bell & Partners in San Francisco to build a whimsical story only Post-it could tell, Scholar brought their patented razzle dazzle to a brand we all know and love by flexing their mixed-media muscles to evolve the aesthetic of stop-motion alongside a menagerie of CG and Live-Action backplates. They crafted a landscape full of exploding lockers, rocket ships, sticky octopus tentacles and love notes, representing the energy of the brand. From puppeteered sets to animated characters, each spot was carefully crafted in order to allow the product to heroically dance across the screen. 

Production Company: Scholar

Directors: Will Johnson & Michael Tavarez

Managing Director/EP: Jo Arghiris

Head of Production: Tyler Locke

Line Producer: Richard Kaylor

DP: Stephen McGehee

Production Designer: Trae King

Design & Animation: Scholar

Creative Director: Will Johnson

Managing Director/EP: Jo Arghiris

Head of Production: Tyler Locke

Associate Creative Director: Michael Tavarez

Art Director: Michael Tavarez

CG Supervisor: Tim Hayward

Sr Producer: Adam Reeb

Producer: Valentina Cokonis

Designers: Gretel Cummings, Madison Ellis, Cam Floyd, Jina Kwon, Hana Yean, Eddie Bong

2D Animators: Kenny Kerut, Wu Hyun Lew

Cel Animators: Sean Buckelew, Danni Fisher-Shin, Nicole Stafford

3D Animator: Chris Meek

3D Generalists: Brice Linane, Matt Berenty, Mark Branton

Lighter: Paul Hargrave

Compositors: Eric Almeras, Andrew Hardaway, Kevin Njoo

Flame Artist: Matt Lavoy

Storyboards: Bryan Deloach, Arien Walizadeh

Editorial: Scholar

Editor: Katherine Mcfaul

Telecine: Scholar

Colorist: Matt Lavoy

Client: 3M / Post-it Brand

Agency: Venables Bell & Partners

Genres: Animation

Categories: Other

Scholar, 11 months ago