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Group745
Group745
Group745
Group745
Group745
Group745

Post-it - Post-it 'Think Loud' Campaign

Post-it
23/08/2019
Production Company
Los Angeles, USA
13
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Credits
Brand
Agency / Creative
Production
Post Production / VFX
Editorial

Working with Venables Bell & Partners in San Francisco to build a whimsical story only Post-it could tell, Scholar brought their patented razzle dazzle to a brand we all know and love by flexing their mixed-media muscles to evolve the aesthetic of stop-motion alongside a menagerie of CG and Live-Action backplates. They crafted a landscape full of exploding lockers, rocket ships, sticky octopus tentacles and love notes, representing the energy of the brand. From puppeteered sets to animated characters, each spot was carefully crafted in order to allow the product to heroically dance across the screen. 

About Scholar

Scholar is a creative production company drawn together by their love for design, endless curiosity and passion for engaging viewers on an emotional level. The company blends top-tier artistry with production expertise to forge braver, smarter content that is highly original. A full-service studio with offices in Los Angeles and New York, fueled by a diverse array of award-winning creators, Scholar produces work that is driven by substance and elevated by style.