Uncle Julio's Website: A Made-from-Sratch Digital Experience.
Uncle Julio's website hadn't been updated in over 7 years. The brand had evolved, leveraging its strong heritage and focus on made-from-scratch food, into the leading Mexican polished casual restaurant concept, but the website didn't reflect it.
We knew that there was a big disconnect between the experience that guests were getting in the restaurants and the experience they were getting on the website. Especially when their restaurants look like this: