BBVA Compass Bank - Spend Net

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BBVA Compass Bank - Spend Net

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Working with our agency friends at 50,000ft in Chicago, we created a three-part video toolkit for BBVA Compass Bank’s new commercial payments product, Spend Net. We created an overview video to introduce the Spend Net brand to prospective customers and establish the bundled value proposition. Two follow up videos were created to support a multi-touch sales process that allowed for a strategic rollout and gave sales teams the opportunity to have multiple conversations with potential clients over a period of time.

The idea was to create something simple and engaging that followed BBVA Compass Bank’s brand guidelines. Commercial payments solutions can be difficult to visualize, so we used a combination of iconic imagery with interesting transitions to keep things fresh and energetic. The continued forward and upward movement of the animation hints at the friendliness and approachability of the products.

The videos were used on landing pages, at trade shows, and in introductory sales emails. Learn more on the Integrated Payables and Card Programs microsites.