CARE - Respect our periods

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For millions of girls, school

stops when their life as a

woman begins. Because of an

absence of separate bathrooms

in schools, lack of proper

hygiene protection, the shaming

of young girls, and an

unfortunate scarcity of

information. Care decided to

break the silence, by launching

an ad to raise awareness around

menstruation in the developing

world.

Advertiser: CARE

Brand: CARE

Creative Agency: CLM BBDO

Copywriter: Clement Payen

Art Director: Linnea Kavsjo

Producer: Julien sanson

Executive Creative Director: Benjamin Dessagne, Stephane Santana

Genres: Drama

Categories: Utilities

CLM BBDO, 1 year ago