CULT Futures - The Creatology Report
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The Gut Stuff

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Guts have never been so important.

But while new research reveals more about the link between our gut health and general wellbeing, the facts are being lost amidst the fads.

Luckily, The Gut Stuff is here to get to the bottom of it.

Their goal is to make gut health digestible, simplifying the science so we all know our insides inside out. Our identity found the perfect medium to help their message blow up: balloons.

Humanising and humorous, the branding makes talking sticky subjects easy, with animation ensuring our world is as unique and ever-evolving as the human gut itself.

Jones Knowles Ritchie, 1 year ago