Lynx 'Deliver the Chill' : Tinie TempahDark Energy’s Matt Carter has directed four comical new films for renowned men’s grooming brand, Lynx.
The campaign sees the ‘Ice Crew’ (Tinie Tempah, Anthony Joshua, Jesse Lingard and YouTube sensation, Calfreezy) driving around in a converted ice-cream truck searching for contenders to tell to ‘chill out’. Each super star gets their own hero spot with the campaign promoting the new Lynx ‘Ice Chill’ deodorant and body spray range.
All four films are currently available online with ‘Jesse Lingard’ also airing on TV’s across the country.
DOP: Matt Fox
Directors Rep: Dark Energy
Production Company: VCCP Kin
Director: Matt Carter (Dark Energy)
Producer: Cressida Ranfield
Executive Producer: Greta Wynn Davies
Head of Film: Chris Chaundler
Creative Agency: VCCP Kin
Creatives: Darran Solon / Graham Ensor
Executive Creative Director: Monty Verdi
Genres: ComedyDark Energy Films, 9 months ago