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Bio-Gary Freedman shows us how to commit an art heist without the prison time in his new spot for Samsung. A fast-paced and funny sequence shows museum staff, art collections and tourists-alike agape as famous works of art disappear around the world. Freedman skillfully blends comedy and drama with a payoff that contrasts the everyday art of changing the channel. 

This is a lively way to draw attention to the fact Samsung's QLED model can double as art when not in use, transforming living rooms to Gallery walls at the click of a button. 
Creative Agency

Creative Agency: Adam&EveDDB

Creatives: Brad Wolfe & Daniel Bailey

Executive Creative Director: Nat Potter

Producer: Jess Middleton

Production Company

Director: Gary Freedman

DOP: Franz Lustig

Executive Producer: Jani Guest

Producer: Verity White

Production Company: Independent Films

Production Service

Producer: Kate Galytska

Production Service Company: Radioaktive Films


Brand: Samsung

Independent, 1 year ago