Bio-Gary Freedman shows us how to commit an art heist without the prison time in his new spot for Samsung. A fast-paced and funny sequence shows museum staff, art collections and tourists-alike agape as famous works of art disappear around the world. Freedman skillfully blends comedy and drama with a payoff that contrasts the everyday art of changing the channel.
This is a lively way to draw attention to the fact Samsung's QLED model can double as art when not in use, transforming living rooms to Gallery walls at the click of a button.
Creative Agency: Adam&EveDDB
Creatives: Brad Wolfe & Daniel Bailey
Executive Creative Director: Nat Potter
Producer: Jess Middleton
Director: Gary Freedman
DOP: Franz Lustig
Executive Producer: Jani Guest
Producer: Verity White
Production Company: Independent Films
Independent, 1 year ago
Producer: Kate Galytska
Production Service Company: Radioaktive Films