Trending BoticsAfter a presidential race in which social media played a greater role than ever before, and which was dominated by disinformation, fake news, and bots, FCB Brasil is releasing the final numbers from Trending Botics, a tool that monitored political bots on Twitter during the election season and was developed in partnership with the online portal Congresso em Foco. Through this online platform, on a daily basis voters could follow what political topics were being shared by bots passing for real human users, and so discover what messages were being promoted artificially.
The monitoring tool analyzed over 130 million tweets and found no less than 173,000 political bots, which posted more than 4.5 million tweets, of which 3.1 million cited or made reference to the recently-inaugurated president.
“The final numbers from the project help give an idea of the reach and degree of influence they have during the electoral process, whether they are sharing fake news or creating artificial engagement with a certain topic,” commented Joanna Monteiro, CCO of FCB Brasil.
According to a study by the Getúlio Vargas Foundation/DAPP, more than 20% of political discussions that took place on social networks in Brazil were started by bots. “These bots manipulate the debate; they present a threat to democracy,” added Joanna.
Creative Agency: FCB Brasil
Chief Creative Officer: Joanna Monteiro
Executive Creative Director: Fabio Simões
Creative Director: Marco Monteiro and André Pallú
Creatives: Antonia Zobaran, André Vervloet, Bruno Castellotti, Leonardo Marçal
Planner: Bianca Reame
Art Assistant: Pevê Azevedo
Media Agency: FCB Brasil
Digital Agency: FCB Brasil
Advertiser: Congresso em Foco
FCB Brasil, 3 years ago
Technology/ Digital Production: Marcelo Arteiro and Emerson Queiroz
Project Manager: Suelen Mariano
Client Service: Elton Longhi, Anna Sant'Anna, Rafael Cardoso, Karoline Araujo
Client: Sylvio Costa, Edson Sardinha