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Trending Botics

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After a presidential race in which social media played a greater role than ever before, and which was dominated by disinformation, fake news, and bots, FCB Brasil is releasing the final numbers from Trending Botics, a tool that monitored political bots on Twitter during the election season and was developed in partnership with the online portal Congresso em Foco. Through this online platform, on a daily basis voters could follow what political topics were being shared by bots passing for real human users, and so discover what messages were being promoted artificially.
The monitoring tool analyzed over 130 million tweets and found no less than 173,000 political bots, which posted more than 4.5 million tweets, of which 3.1 million cited or made reference to the recently-inaugurated president.
“The final numbers from the project help give an idea of the reach and degree of influence they have during the electoral process, whether they are sharing fake news or creating artificial engagement with a certain topic,” commented Joanna Monteiro, CCO of FCB Brasil.
According to a study by the Getúlio Vargas Foundation/DAPP, more than 20% of political discussions that took place on social networks in Brazil were started by bots. “These bots manipulate the debate; they present a threat to democracy,” added Joanna. 
Creative Agency

Creative Agency: FCB Brasil

Chief Creative Officer: Joanna Monteiro

Executive Creative Director: Fabio Simões

Creative Director: Marco Monteiro and André Pallú

Creatives: Antonia Zobaran, André Vervloet, Bruno Castellotti, Leonardo Marçal

Planner: Bianca Reame

Art Assistant: Pevê Azevedo

Media Agency

Media Agency: FCB Brasil

Digital Agency

Digital Agency: FCB Brasil


Advertiser: Congresso em Foco

Brand: Institutional


Technology/ Digital Production: Marcelo Arteiro and Emerson Queiroz

Project Manager: Suelen Mariano

Client Service: Elton Longhi, Anna Sant'Anna, Rafael Cardoso, Karoline Araujo

Client: Sylvio Costa, Edson Sardinha

FCB Brasil, 3 years ago