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The number of secondary road accidents is rising every year due to the lack of knowledge of the right procedure after a car crash or malfunction. Why? Because the drivers simply haven’t been trained how to react properly in these situations.
In order to draw attention to such an important topic, besides putting together the safety card with simple steps to follow (like the ones you’d find in an aeroplane), we also came up with a rather cheeky TVC idea. Suggesting that some rules - like these road rules - are to be followed 

Brand: 1224

Advertiser: Czech Insurer's Bureau

Production Company

Director: Nalle Sjoblad

Photographer : Goran Tačevski

Production Company: Creative Embassy

Creative Agency

Illustrator: Ondřej Kroupa

Account Director: Jan Antonů

PR: Alice Reindlová

Head of PR: Peter Hermann

Copywriter: Adam Roučka

Creative Director: Klára Palmer

Producer: Jitka Baldwin, Jiří Fejtek, Natalie Majvaldová, Dagmar Flimmelová

Planner: Jan Suda

Creative Agency: McCann Prague

Strategist: Martin Svetlík

Graphic Designer: Ondřej Veselý, Zuzana Hrachovinová

Art Director: Ondřej Kroupa

Chief Creative Officer: Razvan Capanescu

Account Manager: Kristýna Ambrožová

McCann Prague, 2 years ago