Advertising Agency
Prague, Czech Republic
Agency / Creative
The number of secondary road accidents is rising every year due to the lack of knowledge of the right procedure after a car crash or malfunction. Why? Because the drivers simply haven’t been trained how to react properly in these situations.
In order to draw attention to such an important topic, besides putting together the safety card with simple steps to follow (like the ones you’d find in an aeroplane), we also came up with a rather cheeky TVC idea. Suggesting that some rules - like these road rules - are to be followed 
About McCann Prague

Hi. We’re McCann Prague. We’re like an ad agency. But with added dogs. We’ve been a small family sat on top of a big hill in Riegrovy Sady since 1991. And since then we’ve grown up to become one of the biggest, most creative, most efficient agencies in the Czech Republic. Because there’s 120+ of us working off our butts to be so.

But don’t just take our word for it, the proof is in the pudding. – "Most Effective Agency Of The Year" (for a few years in a row now), plus some Cannes Lions (like Gold and Bronze), and even a Grand Effie. Not bad.

We believe in being agile, no matter how big…(think Dwayne Johnson). And treating people more like citizen and less like consumers. We also believe that we can only succeed and grow if our Clients do too. Because what use is creativity without business results? On top of working for demanding clients like Vodafone, Bata, Coca-Cola, ING Bank, L’Oréal, MasterCard, Pilsner Urquell or Airbank, we do a reasonable garden party every now and then. And have a pretty cool rooftop to boot. So give us a shout. Or at least come and pet a dog. Lots of love, Děkujeme, The McCanners.