MullenLowe Group UK
11 months ago
A new campaign for World of Tanks, encouraging ‘veteran’ gamers to ‘stop getting owned by kids’. It's based on the audience truth; as you get older, your reactions slow and you get worse at games focussed on dexterity. Unfortunately, kids with faster reactions tend to have the upper hand.
In this film we follow a 30-something waking up in different videogame environments and being continuously defeated by kids with lightning fast reflexes; the videogame worlds typify common frustrations with the on-line gaming experience. It’s a nightmare our hero can’t escape, that is until he discovers World of Tanks, a strategic multiplayer battle game where fast thinking beats fast fingers.
The campaign aims to demonstrate the strategic depth of World of Tanks, and invite a new cohort of PC gamers to discover it for themselves.
Categories: Media and EntertainmentMullenLowe Group UK, 11 months ago