It's a Thursday Night Tide Ad

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Client

Advertiser: Procter & Gamble

Brand: Tide

Creative Agency

Creative Agency: Saatchi & Saatchi NY

Copywriter: Rich Singer

Art Director: Zack Menna

Planner: Nayantara Mukherji

Strategist: Lauren Turner

Producer: Dani Stoller

Executive Creative Director: Paul Bichler

Creative Director: Daniel Lobaton

Creatives: Lauren Vavara

Senior Art Director: Jacopo Biorcio

Copywriters: Blake Morris

Junior Copywriter: Zach Schweikert

Junior Art Director: Jill Archibold

Agency Producer: Allyson Doody

Account Director: Cheryl Loo

Senior Account Supervisor: Jen Brotman

Account Supervisor: Guillermo Betancourt

Account Executive: Jennifer McGill

Associate Account Director: TJ Daigler

Digital Director: Alan Lin

Media Director: Tracy Suer

Associate Director of Media: Patrick McGuinness

Saatchi & Saatchi New York, 11 months ago