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Group745
Group745
Group745
Group745
Group745
Group745

The Race - BMW i Motorsport

17/07/2019
Advertising Agency
Düsseldorf, Germany
41
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Credits
Agency / Creative
Production
The Race is on!

In front of the epic backdrop of Monaco, the official safety car driver of the ABB FIA Formula E, Bruno Correia, and the noble skipper of the Malizia Pierre Casiraghi are competing in an unusal race: Bruno in the new BMW i8 Roadster, the new official safety car of the Formula E (and world's first safety car without a roof), against a streamlined Pierre on his racing sailboat. Car versus yacht, e-mobility versus wind power. Who will be the winner?
About Havas Germany

Havas is a creative communications agency serving all disciplines of modern marketing. Our objective is simple but challenging – and identical for all Havas agencies in the global network: “Our mission is to make a meaningful difference to brands, businesses and people”.

In the age of declining values (Havas study “The future of trust”), ‘fake news’ and increasing people’s cynicism towards advertising, marketers and agencies are facing new challenges. It is our belief that brands must adopt an attitude in order to reach people sustainably.

Havas is the only independent global agency network.

Havas believes in the Village model, the close integration of Creative, Media & Content.

Havas is part of Vivendi and thus closely interlinked with the sister companies Universal Music, Gameloft and StudioCanal.