The Race - BMW i MotorsportThe Race is on!
In front of the epic backdrop of Monaco, the official safety car driver of the ABB FIA Formula E, Bruno Correia, and the noble skipper of the Malizia Pierre Casiraghi are competing in an unusal race: Bruno in the new BMW i8 Roadster, the new official safety car of the Formula E (and world's first safety car without a roof), against a streamlined Pierre on his racing sailboat. Car versus yacht, e-mobility versus wind power. Who will be the winner?
Advertiser: BMW Motorsport
Brand: BMW i Motorsport
Production Company: Markenfilm Crossing GmbH
Director: Kai Klinke
Creative Agency: Havas Munich
Executive Creative Director: Nicolas Becker
Creative Director: Michael Schöpf, Walter Ziegler
Digital Director: Andreas Becker
Account Director: Konstantin Goczol
CEO: Kris Vilhelmsson
Categories: AutomotiveHavas Germany, 2 years ago