Peach
Hobby home page
liahome
Soundlounge
Electriclime gif
jw collective
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

The Race - BMW i Motorsport

 97 Add to collection
The Race is on!

In front of the epic backdrop of Monaco, the official safety car driver of the ABB FIA Formula E, Bruno Correia, and the noble skipper of the Malizia Pierre Casiraghi are competing in an unusal race: Bruno in the new BMW i8 Roadster, the new official safety car of the Formula E (and world's first safety car without a roof), against a streamlined Pierre on his racing sailboat. Car versus yacht, e-mobility versus wind power. Who will be the winner?
Client

Advertiser: BMW Motorsport

Brand: BMW i Motorsport

Production Company

Production Company: Markenfilm Crossing GmbH

Director: Kai Klinke

Creative Agency

Creative Agency: Havas Munich

Executive Creative Director: Nicolas Becker

Creative Director: Michael Schöpf, Walter Ziegler

Digital Director: Andreas Becker

Account Director: Konstantin Goczol

CEO: Kris Vilhelmsson

Genres: Storytelling

Categories: Automotive

Havas Germany, 2 years ago