'The Whole Story' AR App
The Whole Story augmented reality app is a crowd-sourced platform to place virtual statues of influential women in prominent locations around the world. The project launched with almost 60 statues in 12 countries, and was shortlisted in five categories at the 2018 Cannes Lions.
This project was produced for Y&R NYC by Current Studios.
More from Current Studios here: https://www.currentstudios.com/
The Antipodean represents Current Studios in the USA.
On the consulting side, we work with brands and agencies to unlock the potential of new technologies. It can be overwhelming to know where to start, so we focus on what’s relevant to your brand and consumers and demonstrate the opportunities available for demonstration, entertainment and consumer engagement.
The production collective consists of a core roster of the world’s leading immersive tech and experiential production companies specializing in AR, VR, IOT/Prototyping, AI, Voice, Animation and good old-fashioned Digital. Beyond that is a partner network consisting of individual thought-leaders, artists and companies for everything your production could possibly need.
Founder, Michelle Excell has focused on digital & innovation transformation throughout her career at digital and traditional agencies. She now channels that experience into inspiration and innovation workshops for brands globally and has given talks about various topics like ‘how XR will make healthcare more human’ (Keynote, Long Beach College of Innovation, 2019), ‘the beauty of volumetric video’ (Microsoft, 2019), ‘how brands use AI to engage consumers’ (Financial Times + SFBIG, 2019), and ‘AR ideation and prototyping’ (TED Women, 2018).