Mercedes Motorcycles Facebook AR

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To promote Mercedes-Benz at the Canadian Grand Prix, Publicis worked with Current to create a Facebook face-tracking filter. The filter allowed the user to try on a variety of custom-designed F1 helmets. By raising their eyebrows, users had their visor snap down into place and were thrown into warp-speed, by creating a background filter with sound effects, giving the appearance of being in the driver seat of a Mercedes-AMG.

This project was produced for Publicis by Current Studios.

More from Current Studios here: 

The Antipodean represents Current Studios in the USA.

Genres: Animation, In-camera effects

Categories: Automotive, Cars

The Antipodean, 11 months ago