Mercedes Motorcycles Facebook AR
To promote Mercedes-Benz at the Canadian Grand Prix, Publicis worked with Current to create a Facebook face-tracking filter. The filter allowed the user to try on a variety of custom-designed F1 helmets. By raising their eyebrows, users had their visor snap down into place and were thrown into warp-speed, by creating a background filter with sound effects, giving the appearance of being in the driver seat of a Mercedes-AMG.
This project was produced for Publicis by Current Studios.
More from Current Studios here: https://www.currentstudios.com/
The Antipodean represents Current Studios in the USA.
On the consulting side, we work with brands and agencies to unlock the potential of new technologies. It can be overwhelming to know where to start, so we focus on what’s relevant to your brand and consumers and demonstrate the opportunities available for demonstration, entertainment and consumer engagement.
The production collective consists of a core roster of the world’s leading immersive tech and experiential production companies specializing in AR, VR, IOT/Prototyping, AI, Voice, Animation and good old-fashioned Digital. Beyond that is a partner network consisting of individual thought-leaders, artists and companies for everything your production could possibly need.
Founder, Michelle Excell has focused on digital & innovation transformation throughout her career at digital and traditional agencies. She now channels that experience into inspiration and innovation workshops for brands globally and has given talks about various topics like ‘how XR will make healthcare more human’ (Keynote, Long Beach College of Innovation, 2019), ‘the beauty of volumetric video’ (Microsoft, 2019), ‘how brands use AI to engage consumers’ (Financial Times + SFBIG, 2019), and ‘AR ideation and prototyping’ (TED Women, 2018).