Benefit Cosmetics & Look Good Feel Better

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We partnered with Sky AdSmart and Benefit Cosmetics to bring to life the brand's annual charity campaign, Bold is Beautiful via two 30 seconds TV spots.

One of the charities involved in the campaign is Look Good Feel Better, so the objective was to showcase a real life story from someone affected by cancer. Animation was used to bring Jemma's story to life.

Thanks to all at Look Good Feel Better and Jemma for being involved.


Brand: Benefit Cosmetics UK

Head of Digital: Michelle Stoodley

Production Company

Production Company: El Carousel

Executive Producer: Rob Young

Producer: Charles Battrick


Animator: Olive Johnson

Animation Company: El Carousel

Director: Lotte Elwell

Genres: Fashion & Beauty

Categories: Makeup, Beauty & Health

El Carousel, 1 year ago