Tesco Loves Baby Campaign

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BRIEF

To ensure Tesco is seen as the trusted partner on baby and child advice, and parents’ preferred place for pregnancy and early years shopping.

STRATEGY

We deliver advice-led, inspirational content to parents – accompanied by enticing life-stage appropriate offers – when and where they want it, via mobile, social media and print. The large database is growing rapidly, providing access to a highly responsive parent panel and enabling the retailer or their suppliers to reach out for product reviews, insights and other marketing-led opportunities.

RESULTS

The programme successfully delivers significant uplifts in sales and visits versus non-members, both in category and across the wider store.

See our Consumer Insights & CRM Services

154%
uplift in spend at Tesco vs non-members
570%
uplift in spend in category vs non-members

333%
increase in frequency of visit vs non-members

Categories: Supermarkets, Retail and Restaurants

Bookmark Content and Communications – EMEA, 1 year ago