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Pine O Cleen - You Dont Know Where That's Been

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Rather than focusing on the classic category scenarios of the ‘muddy family dog’ or ‘leftover dinner scraps’, ‘You Don’t Know Where That’s Been’ highlights Pine O Cleen’s disinfection power by focusing on the germs that we don’t think about. The campaign aims to highlight that all those seemingly ‘innocent’ items we bring into our houses might not be so innocent after all.

Not often we get to animate germs or rotten food stuck between the teeth of a drunken rocker, but this was one!

Production Company

Production Company: Rabbit Content

Director: Craig Rasmus


Animation Company: Alt.vfx

Creative Agency

Creative Agency: Host/Havas Sydney

Post Production / VFX

Post Production Company: Alt.vfx


Advertiser: Pine O Cleen

Alt.vfx, 3 years ago