Bookmark Content and Communications – Asia
11 months ago
Every year, we send our APEX Media team to capture the attention of 3,000 conference attendees at APEX EXPO and improve their overall experience by providing in-the-moment news and event coverage.
We sent a team of 17 content marketing experts from around the globe, to report on the event and provide attendees with a 360º perspective. This included news coverage, interviews, photography, filming, video-editing, writing, editing, art direction and project management.
The following content was created and distributed during the event*:
*Advertising and sponsorships were arranged prior to the event.
1,000 copies of the latest issue of APEX Experience magazine were also distributed.
During the four-day event there were 18,865 sessions on apex.aero and 164,781 social media impressions. Also, the APEX Instagram account received an increase of 7.2% followers during the event. And, three weeks post-event, there were over 8,300 YouTube video views and 79 podcast plays.
Learn how Bookmark can help you create a 360˚ content strategy for your events.
Categories: TravelBookmark Content and Communications – Asia, 11 months ago