After years of growing our business through networking and word
of mouth, we decided it was time to build brand awareness and leverage our
digital channels as a new business tool.
Objectives:
We used inbound marketing to drive interest from new and
returning visitors to our site, primarily using social media channels,
newsletters, drip campaigns, SEO, local directories and outreach. We tracked
results in HubSpot and used data to continuously improve our strategy.
We created useful and relevant content related to our core
service areas, based on the phases of our client journey:
1.
Awareness: blog posts, news articles,
infographics, white papers, guides
2.
Consideration: infographics, case
studies
3. Decision: product sell sheets, pitch decks, one-on-one
conversations
Most of our content is available online for anyone to find
through social media and organic search. We have also integrated several pieces
of high-value gated content, where visitors can provide their name and email
addresses to receive the report or guide on landing page forms.
We also used automated email drip campaigns to nurture
prospects. Once a lead had engaged with us a few times, we reached out to them
to see if we can help out in any way.
We also used SEO tactics to improve rankings in local markets.
For more information, see our Local Search case study.
Over the last six months, these efforts have contributed to
Bookmark’s growth:
—
Learn how Bookmark can help you attract new visitors and grow
your business through content and inbound marketing.
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21%
Conversion Rate
5
Opportunities/Month
4
New Clients
Welcome to Bookmark, the global content and communications company. We are experts at engaging consumers, driving sales and transforming brands. We use consumer insights to develop measurable marketing strategies and creative propositions.
We create content for brands to effectively communicate with consumers and spark action. Brands love us because we help improve brand value, engagement, loyalty and sales. Consumers love us because we enrich their lives with great stories and memorable experiences. We love PR, we love CRM, we love campaigns… we love content in all its forms. We believe branded content sells. We believe exceptional branded content sells exceptionally. And we believe that great content is worth bookmarking.
We produce content for the world’s leading brands, especially in the areas of travel, retail, hospitality, luxury and lifestyle. Our content is distributed to over 180 countries in 40 languages and found on every continent. We believe in respect for local cultures even when espousing a global vision. Our offices are located in Chicago, Lima, London, Los Angeles, Montreal, New York, Santiago, Shanghai, Singapore and Toronto. We are part of the Spafax Group, a WPP company.