adidas 'Run for The Oceans'

Production Company
London, UK
Agency / Creative

Run For The Oceans ’19 is a global adidas-led initiative,

where for every 1km run on June 8th, adidas will donate $1 towards Parley Ocean School, an organisation that raises awareness and arms the next generation with the knowledge and tools to stop marine plastic pollution.


Directed by James Willis, this social & PR driven activation film aims at starting the conversation in culture. Through playfully pushing limits of the IG story formats, this film aims to unite runners and creators alike to take action and create real change.

Together, with the voice and global influence of adidas ambassadors such as David Beckham, Karlie Kloss and Mo Salah, this social campaign aims to give the next generation of activists and creators the knowledge and tools to raise awareness around the issue of plastic trash, while simultaneously driving mass participation for ‘Run for the Oceans’ 2019 event on an unprecedented scale.

About Bullion Productions

Our company name, Bullion, embodies the value and worth of what we bring to the table. (Plus it sounds good, so why not…)

We're a collective of creative minds - a dynamic team of producers, writers, and directors who know how to captivate and connect with audiences. We pour ourselves into the ideas that matter to us, carefully navigating the ever-changing cultural landscape to deliver impactful and meaningful work across advertising, music, and television. 

At Bullion, we're on a mission to entertain and inspire, leaving our mark on culture and making a lasting impact on audiences everywhere.