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Bringing the Female Narrative to the Fore

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This year’s real-life ‘All The Stories Are True’ campaign aims to uplift and inspire women throughout South Africa so they too can share the extraordinary things they do and challenge the norm. Bringing to life in typical Converse flair – the film showcases women as they push boundaries, challenge stereotypes and perceptions through their work, passion and lives.

Audio Engineer: Sergio de Cruz / Dolph


Edit Company: Dolph

Editor: Dolph

Post Production / VFX

SFX: Sergio du Cruz / Dolph

Production Company

Production Company: Dolph

Director: Katlego Baaitse

DOP: Diego Olivier

Executive Producer: Chad Goddard


Actor: Karabo Poppy / Stacey-Lee May / Zulaikha Patel / Robyn Brophy

Stylist: Matt Hazel / Lenny-Dee Doucha


Brand: Converse SA

Advertiser: Bradley Knowles / Lee-Ann Mckenzie

Creative Agency

Creative Agency: Joe Public United

Copywriter: Galaletsang Kgoathe

Chief Creative Officer: Xolisa Dyeshana

Creative Director: Claudi Potter

Art Director: Mphela Mamabolo / Katlego Baaitse

Strategist: Katlego Ditlhokwe

Producer: Vanessa Borthwick

Group Chief Creative Officer: Pepe Marais

Managing Director: Khuthala Gala-Holten

Account Management: Andrew Wright / Koketso Kganyago

Joe Public United, 2 years ago