Wake The Town
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Co-op: It's what we do - Multi StoreyEmbed With Credits


The Co-op was founded 175 years ago and, ever since then, it’s functioned as a Co-operative, owned by 
its members and run for their mutual benefit. It believes that principles are more valuable than profits.  
When it does generate revenue, it ploughs a significant proportion back into the local community.

While many people were aware of the Co-op as an ethical brand, there was a lack of 
knowledge about how far this reach actually goes into local communities.

So we set out to reassert the Co-op’s brand purpose and have created a through-the-line campaign that stretches 
across all its different business units: food, insurance and funeral care. The campaign shows how buying 
from the Co-op not only gives you a great product but helps fund local initiatives, charities and spaces.
Lucky Generals, 3 years ago