The Co-op was founded 175 years ago and, ever since then, it’s functioned as a Co-operative, owned by
its members and run for their mutual benefit. It believes that principles are more valuable than profits.
When it does generate revenue, it ploughs a significant proportion back into the local community.
While many people were aware of the Co-op as an ethical brand, there was a lack of
knowledge about how far this reach actually goes into local communities.
So we set out to reassert the Co-op’s brand purpose and have created a through-the-line campaign that stretches
across all its different business units: food, insurance and funeral care. The campaign shows how buying
from the Co-op not only gives you a great product but helps fund local initiatives, charities and spaces.