The Last Search

Advertising Agency
Johannesburg, South Africa
Agency / Creative
Music / Sound

It is said that the internet knows more about you than anyone else. You ask it questions and look for information that you feel you can’t ask or share with others. This includes feelings of depression, anxiety and ultimately suicide. It is this insight that informed this piece of communication on behalf of The South African Depression and Anxiety Group (SADAG) by Net#work BBDO. 


Taking viewers on the spiraling journey into the depths of depression all via an individual’s internet searches, the film encourages those that find themselves asking the internet these types of things to start speaking. These searches are essentially reflections of a person’s mental wellbeing, but have the potential to become important signals that they should speak before they find themselves typing that last search. 


The searches were created through a combination of search analytics and trends, the experience of SADAG counsellors and, importantly, by talking one-on-one with people who had found themselves on this journey as some point in their lives. 



WE ARE calm African males. Wise African women. Brown skin goddesses. Thoughtful white females. Inspiring gays. Caring mothers. Dedicated fathers. Supportive uncles. Loving aunts. Kind sisters. Special daughters. Strong brothers. Superb sons. Future leaders. Power feminists. Creative activists. Authors. Artists. We dream, believe, think, create, tell stories, side hustle, collaborate, build and innovate. We have 184 years combined experience and together, we speak 12 languages. We are driven to make a difference, to seek out different, to learn new things, to uncomplicate, to communicate, to reach high goals. Our work moves individuals and then it moves the world, creates meaningful connections, resides in people’s minds, breaks new ground. We rally people behind a common goal. Get people to see the best in themselves. We care. Listen. Fail forward. Jump obstacles. Find solutions. Rise and shine. We give a damn and and take the time to understand the humans we serve. Turn passions into actions. Win and lose as a team. Do the right thing. We believe in love, respect and integrity. In honesty and creativity. We dance. We karaoke. We lang arm. We sing in the car and crack ideas in the shower. We grab a beer together. Laugh. Cry. And Live. We create magical meaningful connections. We make the work great, and then even greater. We are brave. Bold. Focused and agile, a future shaping un-agency business, where future talent is nurtured and thrives. A place where everyone grows and wants to be. Whatever we decide to do, we make sure it makes us and our clients happy. Because in the end how much you cared, how gently you lived, and how gracefully you let go of things not meant for you, is all that matters. We are NET#WORK BBDO 

This was created by all employees of NET#WORK BBDO