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Walkers - Superfan

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It’s been twenty-two years since the Spice Girls last teamed up with Walkers crisps. Now, to coincide with their latest reunion tour, Baby, Ginger, Sporty and Scary are back promoting one of Britain’s most iconic brands.

It was 1997 when the ‘Wannabe’ hitmakers had their faces printed on Walkers’ crisp packets. In a sultry advert starring a fresh faced Gary Lineker, the stars appear to tempt Gary who assumes the form of “No More Mr Spice Guy”.

Fast forward to 2019 and Bafta award-winning director MJ Delaney directs this TVC for Walkers created by AMV BBDO. In it the Spice Girls are in pursuit of their biggest fan, Dev, played by comedian Guz Khan (Turn Up Charlie, Man Like Mobeen).

Shown in the primetime ad-break between Britain’s Got Talent final, “When It Comes To The Crunch, It Must Be Walkers” celebrates what’s great about inclusive Britain. Its icons… its people…and its love affair for a certain potato snack.


Brand: Walkers

Post Production / VFX

Post Production Company: Electric Theatre Collective

Producer: Holly Treacy

Colourist: Damien van der Cruyssen (The Mill)


Sound Company: 750MPH

Sound Engineer: Sam Ashwell & Ben Gulvin

Creative Agency

Creative Agency: AMV BBDO

Executive Creative Director: Mark Fairbanks

Creatives: Emma Penz & Philip Sinclair

Creative Director: Mark Fairbanks & Graham Jenks

Managing Partner: Brenda Frixa

Creative Partner: Graham Jenks

Creative Producer: Anita Sasdy

Senior Assistant Producer: Frankie Burwell-Wright

Senior Account Director: Alex Smith

Account Director: Rachel McEwen

Production Company

Production Company: Merman

Executive Producer: Dan Dickenson, Siobhan Murphy

Director: MJ Delaney

DOP: Vanessa Whyte

Producer: Molly Pope

Production Manager: Jacqui Pringle


Edit Company: Cut + Run

Editor: Rebecca Luff

Categories: Food

Merman UK, 2 years ago