VMLY&R - EMEA
1 year ago
Many men with beards avoid eating ice cream in public to avoid the embarrassment of a messy beard. Haagen-Dazs wanted to give these men the opportunity to enjoy ice cream without being self-conscious. Haagen-Dazs and VMLY&R created Beard Bibs, a way for men to protect their facial hair while consuming the sweet treat. The bibs were offered on posters as tear-offs in 6 different designs. Each one depicts a beard style inspired by several cultures and eras including Cavemen, Confucius, Pharaoh, Assyrian, Viking and Sadhu.
Beard Bibs were launched in Haagen-Dazs stores and kiosks in Dubai. The unique posters invited men to put on the bib and enjoy their favorite ice cream.
Illustrator: Tayfun Pekdemir
Brand: Haagen Dazs
Advertiser: General Mills
Marketing Director: Sajjad Hussain
Creative Agency: VMLY&R
Chief Creative Officer: Kalpesh Patankar
Associate Creative Director: Kapil Bhimekar
Senior Copywriter: Sambhav Khandelwal
Editor: Prathyush Kumar
Account Executive: Maria Jabbour
Account Management: Darine El Kaissi
Agency Producer: Shankar Chidambram