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Beard Bibs

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Many men with beards avoid eating ice cream in public to avoid the embarrassment of a messy beard. Haagen-Dazs wanted to give these men the opportunity to enjoy ice cream without being self-conscious. Haagen-Dazs and VMLY&R created Beard Bibs, a way for men to protect their facial hair while consuming the sweet treat. The bibs were offered on posters as tear-offs in 6 different designs. Each one depicts a beard style inspired by several cultures and eras including Cavemen, Confucius, Pharaoh, Assyrian, Viking and Sadhu.


Beard Bibs were launched in Haagen-Dazs stores and kiosks in Dubai. The unique posters invited men to put on the bib and enjoy their favorite ice cream.


Illustrator: Tayfun Pekdemir


Brand: Haagen Dazs

Advertiser: General Mills

Marketing Director: Sajjad Hussain

Creative Agency

Creative Agency: VMLY&R

Chief Creative Officer: Kalpesh Patankar

Associate Creative Director: Kapil Bhimekar

Senior Copywriter: Sambhav Khandelwal

Editor: Prathyush Kumar

Account Executive: Maria Jabbour

Account Management: Darine El Kaissi

Agency Producer: Shankar Chidambram

VMLY&R - EMEA, 2 years ago