Jones Knowles Ritchie
1 year ago
UNICEF partners with big companies and uses their data in partnership with research scientists to uncover patterns and create policies to improve children’s lives globally. UNICEF’s challenge was how to be more engaging – as they needed to build their community, both public and private, to connect with more people.
We created a new brand for UNICEF called Marble. A brand the world can interact with and understand. Big corporate data is a maze— too challenging to navigate alone. We took this idea and created a custom typeface, identity and data visualization—allowing big data to do bigger things.
Marble launched at UNICEF in February 2019. Now the brand collaborates with Google and the Institute for Scientific Interchange in Italy to help improve the lives of children.Jones Knowles Ritchie, 1 year ago