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Pegasus Airlines: The Biggest Egg Hunt

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To facilitate a better travel experience, Pegasus Airlines - a well known low-cost airline company throughout Europe, updated its website and mobile application with state-of-the-art technology to make the travel experience easier and more enjoyable. 

To celebrate this transformation Rafineri Advertising Agency created a unique integrated experience for the company.

The launch movie was an amalgam of travelers enjoying themselves in different places around the globe, using Pegasus digital touchpoints, browsing the internet, and socializing with their followers through their hand-held devices. 



The super-imposed scenes seen in the movie include 3 websites (aradiginvangoghburadaolabilir.com, akdenizinunutulmazlezzetleri.com, and enbutiktatil.com), social media accounts on Facebook and Instagram, blog pages, and QR codes all linked to a unique Easter Egg. To be able to notice these Eggs, keen watchers had to watch the movie again and again. 

More than 37000 people successfully browse through social media platforms, websites and other clues to find a free ticket to their favorite destination. 
Client

Advertiser: Pegasus Airlines

Digital Agency

Digital Agency: Hype, Nexum

Production Company

Production Company: Dirty Cheap Creative

Executive Producer: Omer Abra

Director: Ali Yorgancioglu

Creative Agency

Creative Agency: Rafineri Advertising Agency

Copywriter: Berkin Dalgic, Ceren Demir

Art Director: Gizem Arli, Selin Surgit, Selin Yerli

Strategist: Mert Tuncer, Aytug Ates

Producer: Safak Serter, Ipek Savas

Executive Creative Director: Emre Kaplan, Ayse Bali

Creative Director: Can Erdogan

Creative Group Head: Ahmet Ugurel, Asli Soylu

Social Media: Guzin Yigit

Account: Erbek Onur, Cagla Ishak, Caner Basaran, Gozde Alptekin, Esma Ates

Media Agency

Media Agency: Vizeum

Categories: Airlines, Travel

Rafineri, 2 years ago