Pegasus Airlines: The Biggest Egg Hunt
To facilitate a better travel experience, Pegasus Airlines - a well known low-cost airline company throughout Europe, updated its website and mobile application with state-of-the-art technology to make the travel experience easier and more enjoyable.
To celebrate this transformation Rafineri Advertising Agency created a unique integrated experience for the company.
The launch movie was an amalgam of travelers enjoying themselves in different places around the globe, using Pegasus digital touchpoints, browsing the internet, and socializing with their followers through their hand-held devices.
The super-imposed scenes seen in the movie include 3 websites (aradiginvangoghburadaolabilir.com, akdenizinunutulmazlezzetleri.com, and enbutiktatil.com), social media accounts on Facebook and Instagram, blog pages, and QR codes all linked to a unique Easter Egg. To be able to notice these Eggs, keen watchers had to watch the movie again and again.
More than 37000 people successfully browse through social media platforms, websites and other clues to find a free ticket to their favorite destination.
Advertiser: Pegasus Airlines
Digital Agency: Hype, Nexum
Production Company: Dirty Cheap Creative
Executive Producer: Omer Abra
Director: Ali Yorgancioglu
Creative Agency: Rafineri Advertising Agency
Copywriter: Berkin Dalgic, Ceren Demir
Art Director: Gizem Arli, Selin Surgit, Selin Yerli
Strategist: Mert Tuncer, Aytug Ates
Producer: Safak Serter, Ipek Savas
Executive Creative Director: Emre Kaplan, Ayse Bali
Creative Director: Can Erdogan
Creative Group Head: Ahmet Ugurel, Asli Soylu
Social Media: Guzin Yigit
Account: Erbek Onur, Cagla Ishak, Caner Basaran, Gozde Alptekin, Esma Ates
Media Agency: Vizeum
Categories: Airlines, TravelRafineri, 2 years ago