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EU and ME - The Shape

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With a hint of dystopia, ‘The Shape’ shows a black cloud settling over a pleasant French village. The rain-like deluge begins pouring from the sky trapping the villagers into shelter, unable to go anywhere. The downpour destroys musical instruments, radios, computers and halts the freedom of civilian life as they know it. A heroic poetry reader steps outside into the black rainstorm and passionately recites French poet Paul Eluard’s well-known poem, ‘Liberté’ which immediately stops the downpour and the cloud vanishes restoring the status quo.

 The poem is particularly poignant as it is an ode to liberty written by Eluard in 1942 during the German occupation of France. The EUandME films underpin the European Union’s fundamental beliefs and opportunities for its citizens within the EU, such as the right to live without discrimination, freedom to travel, live, study and work across borders, promoting help with start-up businesses and freedom of speech.  


Advertiser: European Commission

Post Production / VFX

Post Production Company: Divide

VFX Supervisor: Maarten Baert

Colourist: Olivier Ogneux


Sound Company: Gregory Caron

Creative Agency

Creative Agency: Kommitment Brussels

Executive Creative Director: Babak Hosseiny

Producer: Stephanie Deleuze

Artistic Director: Philip Schiebold

Production Company

Production Company: HAMLET

Executive Producer: Ruben Goots, Jason Felstead, Thomas Hofman

Director: Jaco Van Dormael

DOP: Grimm Vandekerckhove

Producer: Thomas Hofman

Post Producer: Dominique Ruys


Music Company: Gregory Caron

Composer: Gregory Caron


Editor: Maarten Janssens

Genres: Visual VFX

Categories: Other

Hamlet, 2 years ago